Our Story:
Mission-driven education

Dominarlo was founded in 2021 by Dr. Sherif Elbarrad, a passionate educator driven by a vision to create a global movement in education. Over his long career in accounting and academics, Dr. Elbarrad discovered his love for teaching but also encountered systemic challenges that limited the potential of both educators and students. Inflated textbook costs, restrictive teaching resources, and limited avenues for teaching critical skills were barriers that frustrated educators and hindered student success.

Dr. Elbarrad envisioned a world where faculty members collaborate to create a shared base of questions, build on each other’s work, and exchange knowledge in a global community. He dreamed of professors helping one another, sharing their expertise, and being rewarded for their contributions. He saw an opportunity for companies to play a role by sponsoring classes, supporting students, and participating in shaping the future of education. Above all, he believed in making education accessible, enabling students to gain essential skills at an affordable cost.

Dominarlo didn’t begin as a single idea but as a series of innovative solutions. The need for affordable, flexible textbooks led to the creation of the Pressroom. Limited support for educators inspired the development of the Quiz Builder, while difficulties in teaching Excel effectively resulted in the Excel Analyzer. Recognizing the growing importance of data analytics skills, Dominarlo developed the Query Checker to help students and educators enhance their proficiency in data management and analysis. Each application was designed to solve a tangible problem, empowering educators to teach more effectively while fostering student engagement and success.

Dominarlo offers a win-win-win business model. Professors gain a global reach, increase their impact, and have the opportunity to earn royalties while shaping the future of education. Companies play a vital role in social responsibility by supporting students in gaining essential skills affordably, while also being acknowledged to the students who are their future employees and customers. Most importantly, students benefit by mastering new skills at little or no cost, reducing their financial burden and enhancing their future career prospects.

At Dominarlo, we believe education is a shared effort. That’s why our platform enables collaboration between educators and provides tools for students to develop real-world skills. Built in partnership with professors and the business community, Dominarlo is rooted in the belief that education should be democratized and accessible for all.

Our Mission

Our mission is to create a community that redefines how we teach, learn, and collaborate. We’re not just building a platform; we’re building a movement—one where professors, students, and companies work together to create a better future for education. Join us and be part of this transformation.

Efficiency

We believe instructors are the heart of education, which is why our tools use collaboration and automation to make coordinating assignments fast and easy.

Integrity

We are committed to student excellence with built-in systems to prevent and detect possible violations of academic integrity.

Accessibility

We aim to make education universal by providing flexible and affordable solutions that benefit all kinds of learners and budgets.

Our Founder

Dominarlo was originally envisioned by Dr. Sherif Elbarrad, a professor and award winning educator with over 30 years of experience. 

In recent years, Dr. Elbarrad is the recipient of the L.S. Rosen Outstanding Educator Award in 2021 and the Howard Teall Award for Innovation in Accounting Education in 2021 for creating original learning activities  to motivate students to pursue future learning opportunities. 

He has taught in eight universities across four continents and has authors and co-authored numerous textbooks and research articles. Dr. Elbarrad is currently based in Canada.

Dr.Elbarrad standing in art building in MacEwan University

Sponsor Student Excellence

 At Dominarlo, we offer an exclusive opportunity for your company to make a meaningful impact on education while increasing your brand visibility among future professionals. By sponsoring student subscriptions, your organization directly supports affordable, cutting-edge learning tools that empower students to build essential skills for their careers. As a sponsor, your brand will be prominently acknowledged in the classroom, creating a unique connection with students and instructors who will recognize your company as a leader in supporting education and innovation. 

This is more than corporate social responsibility—it’s an investment in the future workforce while strengthening your company’s reputation as a forward-thinking, socially responsible brand. Join us in transforming education and positioning your company at the forefront of this global movement.

Proudly Sponsored By

CPA Chartered Professional Accountants, Education Foundation Alberta
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